The goal is to ensure that the clubs are optimised for each golfer’s individual strengths and weaknesses, which can improve performance and overall enjoyment of the game.

Why is Custom Club Fitting important for Golfers?

Custom fitting can have a significant impact on a golfer’s performance, as well as their comfort and enjoyment of the game.

Improperly fitted clubs can lead to inconsistent shots, decreased accuracy, and increased risk of injury.

Custom fitting ensures that the clubs are tailored to each golfer’s unique swing and physical characteristics, which can result in improved performance, greater confidence, and a more enjoyable golfing experience.

Why do custom fitted clubs cost more than standard?

Custom fittings are more expensive than pre-built clubs because they involve a more detailed and personalised process to optimise the fit of the clubs.

Custom fittings typically use specialised equipment, such as launch monitors and motion capture systems, to accurately measure and analyse a golfer’s swing.

Custom fittings also typically involve more time and expertise from the fitter, who must use their knowledge and skills to make adjustments and recommendations to improve the golfer’s performance.

These additional costs and services are reflected in the higher cost of custom fittings compared to pre-built clubs.

Costs Involved in Custom Fitting:

The cost of custom fitting varies depending on the level of detail and accuracy desired, as well as the equipment used.

Basic custom fittings can start at around £100, while more advanced fittings that include advanced technologies such as motion capture and launch monitor technology can cost several hundred dollars.

Additionally, there may be costs associated with purchasing the new clubs themselves, which can range from several hundred to several thousand dollars, depending on the type and quality of the clubs.

Some golf retailers offer custom fitting services for free, or as part of a package deal with the purchase of new clubs.

Factors that Determine the Cost of Custom Fitting:

• Equipment used: The cost of custom fitting can vary depending on the type and quality of equipment used during the fitting process, such as launch monitors, motion capture systems, and other technology.
• Level of detail: The cost of custom fitting can also vary depending on the level of detail and accuracy desired. A basic fitting that only involves adjusting length and grip size may be less expensive than a more detailed fitting that includes multiple measurements and adjustments.
• Location: Custom fitting costs can vary depending on the location of the fitting, with fittings performed at high-end golf shops or fitting centres typically costing more than fittings performed at a local golf retailer.

Different types of Club Fitting:

Driver Fitting:

A driver fitting focuses specifically on optimising the fit of the golfer’s driver.

This can include adjustments to the loft, length, shaft flex, and grip size to match the player’s unique swing characteristics.

Irons Fitting:

An iron fitting focuses specifically on optimising the fit of the golfer’s irons.

This can include adjustments to the length, lie angle, loft, shaft flex, and grip size to match the player’s swing and physical characteristics.

Putter Fitting:

A putter fitting focuses specifically on optimising the fit of the golfer’s putter.

This can include adjustments to the length, weight,

Full Bag Fitting:

A full bag fitting involves optimising the fit of all the clubs in a golfer’s bag, including drivers, irons, wedges, hybrids, and putters.

This comprehensive fitting can help ensure that all the clubs are tailored to the player’s unique swing and physical characteristics for improved performance and consistency.

Hybrid Fitting:

A hybrid fitting focuses specifically on optimising the fit of the golfer’s hybrids.

This can include adjustments to the length, lie angle, loft, shaft flex, and grip size to match the player’s swing and physical characteristics.

Wedge Fitting:

A wedge fitting focuses specifically on optimising the fit of the golfer’s wedges.

This can include adjustments to the length, lie angle, loft, shaft flex, and grip size to match the player’s swing and physical characteristics, as well as the type of shots the player typically hits with wedges.

Junior Fitting:

A junior fitting is a custom fitting specifically designed for younger golfers.

This can involve adjustments to the length, lie angle, loft, and grip size of the clubs to match the player’s height, strength, and swing characteristics. Junior fittings can help ensure that young golfers have clubs that are properly sized and tailored to their unique needs, which can improve performance and overall enjoyment of the game.

What type of custom fitting services are available?

Pro Shop Fitter:

Pro shop fitters are typically located within golf retail stores or at golf courses.

These fitters work with golfers to adjust the length, lie angle, loft, shaft flex, grip size, and weight of their clubs to match the player’s unique swing and physical characteristics.

Pro shop fitters typically offer a range of services, including driver fittings, irons fittings, putter fittings, full bag fittings, and hybrid fittings.

Some pro shop fitters may also offer golf lessons and club repair services.

Manufacturer Fitter:

Manufacturer fitters work directly with specific golf club manufacturers to offer custom fittings for their clubs.

These fitters are typically trained and certified by the manufacturer and use specialised equipment to optimise the fit of the clubs.

Manufacturer fitters can offer a range of services, including driver fittings, irons fittings, putter fittings, full bag fittings, and hybrid fittings.

Some manufacturer fitters may also offer club repair services and access to special promotions and discounts on the manufacturer’s products.

Independent Fitter:

Independent fitters are not affiliated with any specific golf club manufacturer and offer custom fittings for a variety of club brands.

These fitters use specialised equipment to optimise the fit of golf clubs and typically offer a range of services, including driver fittings, irons fittings, putter fittings, full bag fittings, and hybrid fittings.

Independent fitters may also offer club repair services, golf lessons, and access to a wider selection of club brands and models.

Average cost of custom fitting in England:

The cost of custom fitting in England can vary depending on the type and quality of equipment used, the level of detail desired, and the location of the fitting.

On average, custom fittings in England can cost anywhere from £50 to £200 or more if you’re getting the full bag done.

Some high-end fitting centres may charge more for their services, while local golf shops may offer fittings at a lower cost, however just because you’re paying more for one over the other doesn’t necessarily mean that you’ll be getting a better service and ending up with better clubs.

Comparison of the costs of custom fitting with pre-built clubs:

Custom fittings are generally more expensive than pre-built clubs, which can be purchased off-the-shelf at golf retailers or online.

However, custom fittings offer several benefits that can make them a worthwhile investment for golfers.

Custom fittings help ensure that clubs are properly sized and tailored to a golfer’s unique swing and physical characteristics, which can improve performance and consistency.

Custom fittings can also reduce the risk of injury by ensuring that clubs are not too heavy, too long, or too flexible for the golfer’s swing.